I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
Business Proposal for a Men’s beauty salon
P
- Economical assistance for fair and expo
concerning men’s beauty
Tax cut for the franchises
Encouraging Beauty Industry Law
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Increase in the men’s interest in
beauty due to the media
“The groomings” :
men who wear light casual make-up &
care about appearance
- Appearance of the beauty pro
Effectiveness: “You can change your image only when you change your body, skin, and fashion altogether”.
IV. Studies on our customers, competitors, and collaborators
1. Customers: Analyses on the target customers
Segment Age Profession Characteristics
1 20-25 University students - Especially, freshmen & discharged soldiers are interested in their appearance
- Most of them are tech-
Terms of cosmetics
Emollients: Substances that smooth and soften the skin.
Emulsion: A blend of oil and water into a single smooth product.
Solvents: Substances, such as alcohol or water, which dissolve other ingredients.
Vehicle: The base that carries the active ingredients.
Why people usewhitening cosmetics?
Greater acceptance of light skin than dark skin
A mark of be